Monday, February 7, 2011

Objection Busters!

This is taken from the book Secrets of Closing the Sale by Zig Ziglar. I feel like they fit real well with MonaVie. You tell me.

Objection: "Costs too much." Answer: "I'd be inclined to agree with that, Mr. Prospect, because good things aren't cheap and cheap things aren't good. Our company had a choice. We could either design the product to do as little as possible so we could sell it as cheaply as possible, or we could design it to do as much as possible so in the long run your cost would be substantially lower."

Answer: " It is more than just a cliche', Mr Prospect, to say you should invest in the best in the beginning, or pay for the 'get by' in the end. So why substitute the 'get by' for the best? When our company made the decision to build the best product possible to do as many things as possible, we actually placed ourselves in your shoes and tried to determine what would be best for you. That's the reason we unhesitatingly recommend this product so highly."

Objection: "The price is too high." Answer: "I don't think there is any question about the price being high, Mr. Prospect, but when you add the benefits of quality, subtract the disappointments of cheapness, multiply the pleasure of buying something good, and divide the cost over a period of time, the arithmetic comes out in your favor."

Answer: "Yes it is, Mr Prospect, however, in the final analysis a product is worth what it can do for you, not what you have to pay for it. If it costs you a hundred dollars but does you a thousand dollars' worth of good, then by any yardstick you've bought a bargain, haven't you?"

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